Nissan design chief Albaisa inspired by Cuban, Japan roots


Alfonso Albaisa draws upon the cultures of Japan, America and Cuba in concocting car designs with a flair that once was lacking at Japanese automakers, critics say, but is becoming evident as they globalize.
The Cuban-American, who has worked on the luxury brand’s Q30 and award-winning Q60 models, was promoted this week to senior vice president and head of design at Nissan Motor Co.
Japanese artworks and his Cuban roots are among the influences from East and West that inspire Albaisa’s sometimes whimsically poetic approach.
“I feel a car is a dream, more than the nuts and bolts that make it real,” Albaisa told The Associated Press at the Nissan Technical Center on the outskirts of Tokyo recently. “It’s a reflection of our dream to fly, to move,” he said.
Car makers are increasingly focusing on design to woo customers in an industry where performance, safety and mileage tend to be uniformly high.
Before his latest promotion, Albaisa was a corporate vice president and design director for Infiniti.
The Infiniti Q50, which debuted at the Geneva International Motor Show this month, showcased a stylish interior with hand-worked materials like genuine-looking wood dashboard trims.
Albaisa speaks lovingly of that kind of dedication to craftsmanship, what the Japanese call “monozukuri.”
The 52-year-old graduate of the Pratt Institute joined Yokohama-based Nissan in the U.S. in 1988, a decade before it forged its alliance with French automaker Renault.
Partly due to the Nissan-Renault tie-up — its chairman is Brazilian-born Frenchman Carlos Ghosn — Nissan’s ranks are more diverse than many other Japanese companies: half its top 10 executives are non-Japanese, compared to about a fifth at rival Toyota Motor Corp.
But Albaisa’s Japan connection started much earlier: growing up he was exposed to Japanese artists and architects like Isamu Noguchi and Kenzo Tange by his father, an architect who moved to Miami after the Cuban revolution of the 1950s.
Albaisa is proud of his heritage. Last year, he shipped a crimson Infiniti Q60S sedan to Cuba, to be filmed on its potholed but picturesque streets while he visited, for coverage by Fortune magazine.
The designer’s Latin flair seems typical of Nissan’s trail-breaking approach among Japanese brands.
Fuente: SFGate