Super Luxury Car Sales Are Booming

Given that the world’s billionaire club has continued its relentless expansion over the past decade, it’s little wonder that sales of their favorite toys have also grown significantly during the same time frame. Super luxury cars are almost an obligatory status symbol for ultra-rich individuals, and according to JATO statistics, a record 28,500 of them were sold in 2016. That’s a 15.9 percent increase on 2015 with demand fueled by China in particular.

 Bentley and Ferrari were the heavyweights in the super luxury car segment in 2016, commanding a market share of 37 percent and 24 percent respectively. Lamborghini came third with 11 percent while Rolls-Royce and Aston Martin had 10 percent each. The top three selling super luxury car models last year were all Bentleys: the Continental came first, followed by the Flying Spur and the Bentayga.

Demand was highest in the United States which accounted for 30 percent of the global sales volume, equating to 8,377 vehicles. The UK came second with 4,600 units sold, while China followed closely behind with sales surpassing 4,400. JATO reported that demand for super cars is red hot in China at the moment with sales skyrocketing 54.2 percent between 2015 and 2016.

Source: Forbes