AutoNation has promoted its West Region president to chief operations officer and executive vice president of sales after a company veteran who was previously in the position abruptly resigned.
Lance Iserman, who has worked for the Fort Lauderdale automotive retailer for 15 years, replaced William “Bill” Berman in the COO role effective Thursday. Iserman has 30 years of retail automotive experience and was responsible for the company’s 81 stores and 110 franchises in its Western Region of the U.S.
Iserman’s predecessor, Berman, resigned as president and COO of the company after being appointed to the position just three and half months ago. He was with the company for 20 years and no reason was given for his resignation. Mike Jackson, AutoNation’s CEO, took over the COO role until Iserman’s appointment.
Steve Kwak has replaced Iserman as AutoNation’s West Region president, a promotion that was also effective Thursday. Kwak has been part of the company’s West Region management team for 12 years. He was previously a market president for AutoNation, as well as general manager for both luxury and import stores in that region.
“We are pleased to announce the promotion of Lance and Steve, which complements our current experienced executive management and regional leadership teams, which have an average of over 15 years of service, and 90 percent were promoted from within,” Jackson said.
Kwak and Iserman’s promotions are among a series of recent leadership changes at the nation’s largest automotive retailer.
Along with the mid-May announcement of Berman’s resignation, AutoNation simultaneously appointed Scott Arnold as the company’s executive VP of customer care and brand extensions. On April 20, University of Miami alumnus C. Coleman Edmunds was named AutoNation’s company’s new executive VP, general counsel and corporate secretary, replacing Jon Ferrando, who retired March 31.
The company on Feb. 1 appointed Marc Cannon and Donna Parlapiano to executive VPs from their roles of senior VP of communications and chief marketing officer; and senior VP of franchise operations and corporate real estate, respectively.
AutoNation’s stock was up slightly to $39.52 before the open of the market Thursday.