HONDA: Sales edge up on Acura, truck volume

Acura helped keep Honda Motor Co.’s U.S. light-vehicle sales in the black last month, up 0.8 percent from June 2016.
Acura sales jumped 24 percent on strong demand for the MDX and RDX crossovers, which accounted for 68 percent of the brand’s 14,038 vehicles sold. The TLX sedan — redesigned for the 2018 model year — increased 13 percent to 3,175 units sold.
Sales slipped 1.3 percent at the Honda division, despite the Ridgeline pickup and subcompact HR-V crossover posting double-digit gains of 10 percent and 35 percent. The Accord, up 3.4 percent, was the only car in the Honda brand’s lineup to have increased sales compared to a year ago.
The third-largest Japanese automaker overall sold 139,793 Honda and Acura vehicles in June. Light-truck deliveries, including crossovers, rose 1.9 percent to a new June record of 70,066 units. Light-truck volume surged 31 percent at Acura.
“Against a sea of competitors clinging to market share via heavy incentives and fleet sales, Honda’s success is driven by retail customers attracted to a cadence of strong new products,” Jeff Conrad, general manager of the Honda Division, said in a release.
Honda cited “inventory issues” for a 1.5 percent drop in truck volume at the Honda brand, including the popular CR-V that “suffered slightly” from low supply of higher-trim availability.
Honda’s sales are down 0.1 percent halfway through the year, with its namesake brand up 0.7 percent and Acura down 6.5 percent. Light-truck sales are up 7.5 percent, while car sales slid 6.9 percent.
Fuente: Automotive News