Cadillac House Transforms Into the Ultimate Racing Destination with Interactive Minicar Racetrack and Celebration for Cadillac Racing’s Winning 2017 Season
- VISIONAIRE COMMISSIONS ARTISTS VIRGIL ABLOH, TOM SACHS, MARILYN MINTER AND MORE TO OPEN ITS NEWEST INSTALLATION IN THE GALLERY AT CADILLAC HOUSE: THE LARGEST MINI4WD RACING TRACK ON THE EAST COAST
- CADILLAC TOASTS THE REMARKABLE 2017 ACHIEVEMENTS OF CADILLAC RACING WITH A CELEBRATION AT CADILLAC HOUSE
- THE RACE CARS BEHIND CADILLAC’S 2017 CHAMPIONSHIP SEASON MAKE AN APPEARANCE ON THE CADILLAC HOUSE RUNWAY
“Visionaire Racing” is the new, action-packed interactive exhibition at The Gallery at Cadillac House. The exhibit is based on 1980s Japanese cult miniature 4WD model-making and racing competitions, and Visionaire brings its own artistic and curatorial twist to the construction and the sport of miniature car racing. In keeping with traditional Mini Yonku racing, both novice and professional racers as well as visitors to Cadillac House are invited to CONSTRUCT (car kits are available for purchase), CREATE (with an array of colorful embellishments) and COMPETE on the East Coast’s largest Mini4wd racing track.
Traditionally, this international phenomenon is about speed, along with personal expression and style. Visionaire Racing and Cadillac’s approach is focused on individuals’ creativity in both racing and artistic expression. Participants can decorate their own Mini4WD race cars, taking inspiration from Artist Cars on display by Tom Sachs, Marilyn Minter, Virgil Abloh, Laurie Simmons, Nicola Formichetti, Will Cotton, Kristin Baker, Heron Preston, Liz Cohen, Ryan McNamara, Korakrit Arunanondchai, Justin Adian, Bill Powers, Modem, Toland Grinnell, Jon Kessler, Van Neistat, Bob Rubin, Giacomo Di Mura and more.
Earlier this week, Cadillac held a private event to celebrate Cadillac Racing’s accomplishments, including the 2017 IMSA Weathertech Sportscar racing championship and 2017 Pirelli World Challenge SprintX Championship. Jordan Taylor of Cadillac Racing, winner of the 2017 IMSA Weather-Tech DPi driver championship, and other members of the IMSA Weathertech Sportscar racing championship teams were recognized by Cadillac executives, including Johan de Nysschen (global president, Cadillac), Andrew Smith (director of design, Cadillac) and Brandon Vivien (executive chief engineer, Cadillac). Members of Cadillac’s Racing teams, including Wayne Taylor Racing and Action Express, along with event guests were the first to build miniature race cars and compete against each other on the brand-new Visionaire Racing mini racetrack.
Championship vehicles were on display, including the Cadillac DPi-V.R No. 10, the Cadillac DPi-V.R No. 31, the ATS-VR Racing Sportscar and a CTS-V in Vector Blue. The ATS-VR Racing Sportscar, which was driven in the 2017 Pirelli World Challenge SprintX Championship, will remain on display from Nov. 15 through early December at Cadillac House, along with the Vector Blue CTS-V and the Glacier Metallic CTS-V, two new colors for the V-Series.
Visionaire Racing is open to the public for racing every day from Nov. 16, 2017, to Jan. 15, 2018, from 12 p.m. until 7 p.m. on weekdays and 5 p.m. on weekends. (Call 212-418-3477 for holiday hours.) Visitors can bring their own Tamiya Mini4WD cars, buy cars on-site to race and keep, or race and return one of the available cars.
There will be qualifying competitions on select Sundays (12/3, 12/10, 12/17) with a Grand Finale Race on 1/7.
- SUNDAY QUALIFYING RACES: 12/3, 12/10, 12/17
- GRAND FINALE SHOWDOWN: 1/7 The race track opens at noon and the first race will begin at 1 p.m.
@VISIONAIREWORLD #CADILLACHOUSE @CADILLAC
VISIONAIRE, founded by Cecilia Dean and James Kaliardos in 1991, conceptualizes and produces public art installations, films, experiences, branded content, art multiples, and products — all curated through the lens of art, fashion and contemporary culture. With its unparalleled roster of contributing artists, photographers, filmmakers, fashion creatives, and cultural icons, VISIONAIRE remains at the forefront of groundbreaking creativity in all different media.
ABOUT CADILLAC HOUSE
CADILLAC HOUSE is Cadillac’s first-ever brand experience center—a public space that brings Cadillac’s design sensibility and passion points to life through a range of dynamic, curated programming and events across the arts, fashion, entertainment, and hospitality. Located in downtown New York City, Cadillac House represents the brand’s commitment to its new home and as a result, offers diverse experiences including a gallery, retail space, and café and exhibition area for the brand’s vehicles— resulting in a venue with an ever-evolving point of view on subjects beyond the automotive industry.