Daimler cuts 2018 profit outlook as tariffs strike U.S.-made SUVs

Daimler warned profit would fall in 2018 as new import tariffs on light vehicles exported from the United States to China would hurt sales of high-margin Mercedes-Benz SUVs.
Daimler earnings before interest and taxes would now be slightly below the previous year’s level, rather than slightly above, the company said in a regulatory filing late Wednesday.
Daimler’s revised forecast comes as U.S. President Donald Trump is proposing to impose tariffs on imported vehicles on grounds that trade imbalances on many products threaten U.S. national security. He is separately promising to impose tariffs on up to $200 billion of Chinese goods. China has warned it would retaliate with levies on U.S. products, potentially including the Mercedes-Benz SUVs shipped to China from Alabama.
Separately on Wednesday, the CEO of Volvo Cars warned that higher tariffs could undermine the Chinese-owned automaker’s plans to hire up to 4,000 workers at a new vehicle assembly plant in South Carolina.
Stocks in a wide range of companies have see-sawed in recent weeks as investors tried to assess the risk to corporate profits from the Trump administration’s trade policy.
Daimler is one of the biggest global companies to cut its profit outlook and blame trade tensions. The German industrial firm’s revised forecast came on the same day as reports that German automakers backed a proposal that the European Union drop tariffs on vehicles to defuse trade tensions.
While the U.S. and China have not yet imposed new tariffs, Daimler said it expects that to occur, and that the automaker will not be able to recover the costs from customers.

“Fewer-than-expected SUV sales and higher-than-expected costs, not completely passed on to the customers, must be assumed because of increased import tariffs for U.S. vehicles into the Chinese market,” it said in a regulatory filing.

Daimler also said a new vehicle certification process based on stricter fuel efficiency test procedures will hit sales in the second half of the year, and warned that earnings at its Mercedes-Benz Vans unit would suffer because of a vehicle recall for diesel models.
Daimler was last month ordered to recall Mercedes-Benz Vito vans fitted with 1.6 liter diesel engines because Germany’s motor vehicle authority, KBA, said they breached emissions rules. Daimler has said it will appeal the decision.
As a result, earnings before interest and taxes at its Mercedes-Benz Cars division would now be slightly below the previous year, and significantly below the previous year’s level in the vans division, Daimler said.
Fuente: Auto News